In the Aisles with Nestlé
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Pitch Perfect

Stretching Your Food Dollar

Shoppers are hungry for ways to eat healthy despite the limits on their time and money. As the cost of living continues to rise in America1, money-saving strategies that empower shoppers to make good choices are more critical than ever. To support your media pitching efforts, we’ve developed a turnkey pitch, complete with key messages and on-set ideas to leverage your expertise on the topic.

The angle

Supermarket retail dietitians play an important role in disseminating tips and tricks that can make eating right affordable, convenient and nutritious. Support shoppers in your community by sharing insight, shopping lists and recipes that can be adapted to any budget.

The pitch

Download and adjust this prepared pitch letter to start sharing budget-friendly tips in your community.

Key messages

  1. Plan at home
    1. Maintain a list. Craft your weekly meal plan and keep a running shopping list.
    2. Get cooking. Control your ingredient and labor costs by prepping your dishes at home. Bring your kids to the kitchen to help with age-appropriate tasks.
    3. Keep portions in check. Serve appropriate portions sizes at mealtime, especially for high-cost items, such as meat. Your wallet and waistline will appreciate it.
    4. Use your freezer. Cut back on food waste and freeze leftovers for another meal.
    5. Be patient. Meal planning may take some time to adjust to. Give yourself a few weeks, and you’ll ramp up your speed. The outcome will outweigh the investment of time.
  2. Stay strategic at the store
    1. Stick to your list. To avoid impulse decisions, buy only what you planned to purchase.
    2. Use coupons. Clip coupons for the foods you normally buy and pay attention to the ways your supermarket doubles deals. Check out online coupon apps such as Ibotta or Grocery IQ for money-saving solutions at your fingertips.
    3. Stock up on sales. Pick up canned and frozen options in bulk when the price is right.
    4. Think nutrient-dense. Beans, lentils, eggs, peanut butter, oats, frozen fruits and vegetables and canned tuna and salmon can be high-nutrition and low-cost options.
    5. Lean on professionals. Ask your supermarket dietitian for additional tips to save money in story.

Segment Ideas and Talking Points

  • Make a meal plan that’s best for your family. The U.S. Department of Agriculture (USDA) provides four options to help shape your budget: Thrifty, Low-cost, Moderate-cost and Liberal.
  • Based on the Official USDA Food Plan, the cost per week of feeding a nutritious diet to family of four on the thrifty meal plan was $150 in April.2
  • When planning your shopping list, consider cutting “luxury” items out of your diet. Perhaps you can bypass the cave-ripened Camembert cheese.
  • In the store, stick to your list to avoid impulse buys.
  • Keep an eye on the unit price. Make an educated and budget-friendly decision based on the cost per ounce. The bigger option may not always be the cheaper choice!
  • For more information, check out our guide to Nutritious Eating on a Budget.

On the Set

  • Stage your cooking demo to create a picture of health, including frozen fruits and vegetables, legumes, peanut butter and eggs.
  • Prepare these Apple Oatmeal Muffins, which come in at 20 cents per serving. Drive to more recipe options on What’s Cooking? USDA’s Mixing Bowl.
  • Display packages of your favorite low-cost products, such as DIGIORNO® pizzeria!® pizza, so viewers can put your examples to use in the supermarket.

1 Consumer prices in U.S. Rise at Fastest Pace in Five Months. Bloomberg. October 2016.
https://www.bloomberg.com/news/articles/2016-10-18/consumer-prices-in-u-s-rise-at-fastest-pace-in-five-months

2 Center for Nutrition Policy and Promotion. Official USDA Food Plans: Cost of Food at Home at Four Levels, U.S. Average, April 2017.
https://www.cnpp.usda.gov/sites/default/files/CostofFoodApr2017.pdf